I’m a digital growth leader passionate about crafting bold, measurable strategies that scale premium and CPG brands while building emotional connections with modern consumers. Known for rolling up my sleeves to solve complex challenges, optimize performance, and lead storytelling-driven experiences that build loyalty and drive impact, I thrive at the intersection of data, creativity, and execution, and I turn vision into results.

​

With 15 years of experience in e-commerce and digital marketing, from early-stage startups to globally recognized brands, I’ve driven omnichannel growth across DTC, social commerce, and marketplace channels. My expertise spans digital transformation, creative strategy, and performance marketing that delivers.

​

Most recently, I served as Global VP of E-commerce at Positive Grid, where I led high-performing teams focused on collaboration, innovation, and empowered execution. We transformed digital experiences, unlocked new revenue streams, and built scalable systems for long-term growth.

​

I believe great marketing starts with human connection. My leadership is grounded in empathy, grit, and a belief that purpose, creativity, and data can move both people and business forward.

​

If you’re exploring opportunities in digital strategy, brand storytelling, or purpose-driven leadership, I’d love to connect. Let’s build something extraordinary together.