PROJECTS
Project 1 | Product Personalization
Launch of personalized products on JBL.com and HarmanAudio.com in time for the 2019 holiday season. Phase 1 of the launch included 6 top-selling JBL products. We were the first in the consumer audio space allowing customers to style their sound with personal photos and patterns.
My team's involvement end-to-end:
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Concept ideation
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UX/UI of landing page across various devices
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Content: creative direction and approval of all assets
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UAT across various devices
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Merchandising strategy and execution (e.g., product selection, placement, content management, inventory forecast and allocation)
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Marketing strategy and execution (e.g., paid media, paid search, influencer, email, affiliate, and social)
Project 2 | JBL Backstage Pass Sweepstakes
Launch of Backstage Pass Sweepstakes program on JBL.com to promote email subscription list growth and retention.
My team's involvement end-to-end:
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Concept ideation
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UX/UI of landing page across various devices
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Content: creative direction and approval of all assets
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UAT across various devices
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Merchandising strategy and execution (e.g., terms and conditions landing pages in close collaboration with legal)
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Marketing strategy and execution (e.g., paid media, paid search, email, affiliate, and social)
Project 3 | JBL ChatBot
Launch of ChatBot on JBL.com to provide a more seamless customer service experience and improve Net Promoter Score (NPS).
My team's involvement end-to-end:
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Concept ideation
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Procurement
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UX/UI of ChatBot across various devices
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Content: creative direction and approval of all assets
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UAT across devices
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Merchandising strategy and execution (e.g., product recommendation dialog flows)
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Marketing strategy and execution (e.g. paid media, email, affiliate, and social)
Project 4 | Interactive Gift Guides
Launch of strategically curated gift guides with the ability to shop by personas and price during peak seasons. These guides have become high-value pages which provide great content and PR opportunities across various channels; such as affiliate, social, display, and email.
My team's involvement end-to-end:
-
Concept ideation
-
UX/UI of landing page across various devices
-
Content: creative direction and approval of all assets
-
UAT across various devices
-
Merchandising strategy and execution (e.g. product selection, placement, content management, inventory forecast and allocation)
-
Marketing strategy and execution (e.g. paid media, paid search, email, affiliate, and social)