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PROJECTS

Spark x You | Positive Grid

Transforming amps into personal statements through custom grille designs.

We launched the first-ever product personalization experience for PositiveGrid.com, giving guitarists the ability to express their unique style with customizable amp grilles. What started as a bold test quickly turned into a revenue-driving innovation—fueling artist collabs, increasing AOV, and opening up new engagement channels.

Led end-to-end by my team:

  • Ideation & Validation: Concept development, customer testing, and stakeholder alignment

  • UX/UI: Mobile-optimized landing page design and seamless integration into the shopping flow

  • Creative Direction: Oversight and approval of all visual assets, ensuring brand cohesion

  • UAT: Comprehensive QA across multiple devices and browsers

  • Merchandising: Product selection, content development, inventory forecasting, and PDP optimization

  • Go-to-Market & Performance: Paid media, paid search, email, affiliate, and influencer strategy

Learn More About Personalized Products

Backstage Pass Sweepstakes | JBL

Launch of Backstage Pass Sweepstakes program on JBL.com to promote email subscription list growth and retention.

My team's involvement end-to-end: 

  • Concept ideation

  • UX/UI of landing page across various devices

  • Content: creative direction and approval of all assets

  • UAT across various devices

  • Merchandising strategy and execution (e.g., terms and conditions landing pages in close collaboration with legal) 

  • Marketing strategy and execution (e.g., paid media, paid search, email, affiliate, and social)

Learn More About JBL Backstage Pass

ChatBot | JBL

Launch of ChatBot on JBL.com to provide a more seamless customer service experience and improve Net Promoter Score (NPS).

My team's involvement end-to-end: 

  • Concept ideation

  • Procurement

  • UX/UI of ChatBot across various devices

  • Content: creative direction and approval of all assets

  • UAT across devices

  • Merchandising strategy and execution (e.g., product recommendation dialog flows) 

  • Marketing strategy and execution (e.g. paid media, email, affiliate, and social)

Learn More About JBL ChatBot

 

Interactive Gift Guides | JBL, Harman

Launch of strategically curated gift guides with the ability to shop by personas and price during peak seasons. These guides have become high-value pages which provide great content and PR opportunities across various channels; such as affiliate, social, display, and email.

My team's involvement end-to-end: 

  • Concept ideation

  • UX/UI of landing page across various devices

  • Content: creative direction and approval of all assets

  • UAT across various devices

  • Merchandising strategy and execution (e.g. product selection, placement, content management, inventory forecast and allocation) 

  • Marketing strategy and execution (e.g. paid media, paid search, email, affiliate, and social)

Learn More About Interactive Gift Guides

To see more or discuss possible work, let's talk!

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© 2025 by Jackie Hundemann
 

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