PROFESSIONAL EXPERIENCE

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POSITIVE GRID, LLC | Northridge (Remote), CA | Mar 2021 – Present

Global Vice President, E-commerce

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​Positive Grid is an innovative music technology company specializing in guitar amps, gear, and software, with a growing global presence.

 

Lead the vision and strategy for the global e-commerce business, overseeing DTC and marketplace channels, including Amazon. Manage a team of eight e-commerce professionals in U.S. and Taiwan, a mid-7-figure annual budget, and 63% of company sales. Develop roadmaps for growth and scalability, drive market expansion, and foster collaboration to drive innovation, optimize digital ecosystems, and enhance operational efficiency.

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MUNCHKIN, INC. | Van Nuys, CA | ​Feb 2020 – Sep 2020

Sr. Marketing Manager, E-commerce

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Munchkin is a leading baby lifestyle brand known for innovative products like the 360° Sippy Cup.

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Developed and executed sales and digital marketing strategies for the DTC e-commerce and Retailer.com businesses in the U.S. Managed a multi-million P&L, six-figure budget, and a team of four, ensuring sales growth and operational efficiency.

 

HARMAN INTERNATIONAL, INC. (A SAMSUNG COMPANY) | Northridge, CA | ​May 2013 – Feb 2020

E-commerce Manager (Sep 2017 – Feb 2020)
E-commerce Marketing Lead (Apr 2015 – Sep 2017)
E-commerce Marketing Specialist (May 2013 – Apr 2015

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Harman is a leading consumer electronics company and parent to iconic brands such as JBL, Harman Kardon, AKG, and Infinity.

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Key member of the North American e-commerce team, supporting the Director of E-commerce in driving measurable growth across DTC, marketplace, and digital marketing initiatives. Led projects spanning performance marketing, digital storytelling, site optimization, and customer experience. Managed a team of three and collaborated cross-functionally with global teams, brand leaders, and channel stakeholders to scale operations, accelerate revenue, and modernize the digital ecosystem.

 

PARKE & RONEN, INC.

Manager, E-commerce & Digital | Los Angeles, CA | ​May 2010 – May 2013

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Parke & Ronen is a premium men’s designer lifestyle brand known for high-quality apparel and modern aesthetics.

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Developed and executed the sales and digital marketing strategy for the North American DTC e-commerce business, driving brand growth and engagement. Led site merchandising, performance marketing, SEO, and CRO initiatives to enhance the online shopping experience and maximize revenue.

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THE REAL ESTATE BOOK OF SOUTH BAY | El Segundo, CA | ​May 2005 – Apr 2010

Franchise Owner & Digital Marketing Director

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The Real Estate Book of South Bay is a leading real estate marketing platform connecting buyers and sellers through print, digital, and social media advertising solutions. 

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Led all aspects of strategy, operations, and digital marketing for a leading real estate marketing platform serving Los Angeles County. Developed omnichannel marketing strategies across print, social media, and digital platforms, driving lead generation and visibility for real estate professionals.​

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EDUCATION

Bachelor of Science in Marketing | California State University - Northridge

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CERTIFICATIONS

Google Ads, Amazon Ads, Google Analytics IQ, Center for Creative Leadership, Toastmasters

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AWARDS

• Harman Spotlight Award (December 2018): Record Breaking US Ecommerce Performance

• Harman Spotlight Award (December 2017): Record Breaking US Ecommerce Performance

• Harman Employee of the Month (January 2017)

• Harman Spotlight Award (June 2016): Going above and beyond day to day responsibilities on the merchandising work related to eBay and Newegg.

• Franchisee Award – Most Creative Use of The Real Estate Book Marketing System (2006): Development of marketing materials that led to increased sales and customer retention for Real Estate Book franchisees nationwide.

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TECHNOLOGY

• E-commerce Platforms: Shopify Plus, Salesforce Commerce Cloud, Magento, ATG, BigCommerce, Amazon Seller Central, Rithum

• Email Service Providers: Klaviyo, Salesforce Marketing Cloud, Cheetahmail, Listrak, Mailchimp

• CDP & Retention Platforms: Bloomreach CDP, Yotpo, Bazaarvoice, Pixlee, Olapic

• Analytics & Optimization Tools: Google Analytics (GA4), Google Data Studio, Tableau, Optimizely, Hotjar, A/B Testing, CRO Tools

• Advertising & Paid Media: Google Ads (Search, Display, Video, Shopping, Apps), Amazon Ads (Sponsored, DSP, Video), Meta Ads, TikTok Ads, CTV, SEO, SEM

• Affiliate Platforms: Commission Junction, Impact Radius

• AI & Automation Tools: OpenAI ChatGPT, Google Gemini, n8n

• Creative & Design Tools: Canva, Midjourney, Adobe Photoshop, Figma

• Content & Asset Management: Salsify, Bynder

• Enterprise Systems: SAP, Oracle, NetSuite

• Customer Support: Zendesk, Salesforce Service Cloud

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• LANGUAGES

• English

• Spanish​