PROFESSIONAL EXPERIENCE

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Positive Grid, LLC | Northridge, CA (Remote) | Mar 2021 – April 2025

An innovative music technology company specializing in guitar amps, gear, and software, with a growing global presence.

Global Vice President, eCommerce & Digital​

Led global digital strategy and owned full P&L for a mid-8-figure e-commerce business, driving the majority of revenue through DTC, Amazon, and social commerce. Scaled omnichannel growth across NA, EU, and APAC through predictive planning, AI-powered media, and personalized customer experiences. Oversaw performance marketing, lifecycle CRM, UX, and merchandising, partnering cross-functionally to improve CAC, LTV, and EBITDA while enabling AI-driven automation at scale.

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Munchkin, Inc. | Van Nuys, CA | ​Feb 2020 – Sep 2020

A leading baby lifestyle and CPG brand known for innovative feeding, wellness, and nursery products.

Sr. Marketing Manager, eCommerce

Owned digital strategy and P&L for DTC and Retailer.com channels across a broad CPG portfolio. Led paid media, UX, and merchandising to drive growth, improve conversion, and streamline the end-to-end customer experience. Managed a six-figure budget and cross-functional team of four, delivering rapid gains in acquisition, site performance, and profitability.

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Harman International, Inc. (A Samsung Company) | Northridge, CA | ​May 2013 – Feb 2020

A leading consumer electronics company and parent to iconic brands such as JBL, Harman Kardon, AKG, and Infinity.

eCommerce Manager (Sep 2017 – Feb 2020)
eCommerce Marketing Lead (Apr 2015 – Sep 2017)
eCommerce Marketing Specialist (May 2013 – Apr 2015)​​

Played a key role in growing e-commerce across Harman’s brand portfolio, supporting the Director of eCommerce in scaling DTC, marketplaces, and performance marketing. Led initiatives spanning CX, paid media, affiliate, and site optimization. Managed a team of three and partnered cross-functionally to modernize infrastructure, align brand experiences, and unlock new revenue channels.

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Parke & Ronen, Inc. | Los Angeles, CA | ​May 2010 – May 2013

A premium men's fashion, apparel, and lifestyle brand known for its modern, high-quality aesthetic.

Manager, eCommerce & Digital

Led digital strategy and end-to-end site experience for the North American DTC business, driving revenue and engagement through performance marketing, conversion optimization, and merchandising. Partnered with design and development on a full site relaunch and tech upgrade that streamlined operations, improved UX, and boosted conversion.

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The Real Estate Book of the South Bay | El Segundo, CA (Remote) | ​May 2005 – Apr 2010

A leading real estate marketing platform connecting buyers and sellers through print, digital, and social media advertising solutions. 

Owner & General Manager

Led the full-scale operation of The Real Estate Book in the South Bay market, a leading real estate advertising platform spanning print, digital, mobile, and social media. Built the business from the ground up and oversaw the full lifecycle, including P&L ownership, strategy, sales, marketing, creative direction, client services, and distribution. Delivered high-impact, multi-channel advertising solutions that helped real estate professionals grow their brands, generate leads, and increase visibility across the Los Angeles South Bay region.

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EDUCATION

Bachelor of Science in Marketing | California State University - Northridge

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CERTIFICATIONS

Google Ads, Amazon Ads, Google Analytics IQ, Center for Creative Leadership, Toastmasters

 

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AWARDS

• Harman Spotlight Award (December 2018): Record Breaking US eCommerce Performance

• Harman Spotlight Award (December 2017): Record Breaking US eCommerce Performance

• Harman Employee of the Month (January 2017)

• Harman Spotlight Award (June 2016): Going above and beyond day to day responsibilities on the merchandising work related to eBay and Newegg.

• Franchisee Award – Most Creative Use of The Real Estate Book Marketing System (2006): Development of marketing materials that led to increased sales and customer retention for Real Estate Book franchisees nationwide.

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TECHNOLOGY

• eCommerce & Marketplace Platforms: Shopify Plus, Salesforce, Magento, BigCommerce, Amazon Seller & Vendor Central

• Advertising & Performance Marketing: Amazon Ads, Google Ads, Meta Ads, TikTok Ads, CTV, SEO, SEM

• Analytics, Attribution & Optimization: GA4, Amplitude, Looker Studio, Google Search Console, Google Tag Manager, Tableau, SEMrush, Helium 10, Hotjar

• Email, CRM & Retention Platforms: Klaviyo, Marketing Cloud, Listrak, Yotpo, Bloomreach CDP, Nosto, Bazaarvoice, Pixlee

• Affiliate & Partnerships: Impact, Commission Junction

• AI, Automation & Workflow Tools: ChatGPT (OpenAI), Google Gemini, n8n

• Project Management & Creative Tools: JIRA, Asana, Monday, Trello, Canva, Figma, Adobe Photoshop

• PIM, ERP & Payments: Salsify, Bynder, SAP, Oracle, NetSuite, Adyen

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LANGUAGES

• English

• Spanish​