I’m a digital growth leader passionate about building bold, measurable strategies that scale premium brands and emotionally connect with modern consumers. I'm known for rolling up my sleeves to solve complex challenges, optimize performance, and lead storytelling-led experiences that spark loyalty and lasting impact. I thrive at the intersection of data, creativity, and execution, building the digital engines that power growth and turning vision into results.

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With 15 years of experience in e-commerce and digital marketing, from early-stage startups to global brands, I’ve driven scalable, omnichannel growth across DTC, social commerce, and marketplace channels. My expertise spans digital transformation, creative strategy, and performance marketing that delivers.

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As Global VP of eCommerce at Positive Grid, I lead high-performing teams with a focus on collaboration, innovation, and empowered execution. Together, we’ve transformed digital experiences, unlocked new revenue streams, and built systems that scale.

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I believe great marketing starts with human connection. My leadership style is grounded in empathy, grit, and a belief that purpose, creativity, and data can move both people and business forward.

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If you’re exploring opportunities in digital strategy, brand storytelling, or purpose-driven leadership, I’d love to connect. Let’s build something extraordinary together.